Whenever I see a friend pay good money for a figurine, I roll my eyes and go...
If you're a fan of Johnnie Walker whisky, here's your chance to have a say in the design of the next Johnnie Walker Black Label bottle through Project Black Inspiration.
From 18 January to 8 February, 100,000 Johnnie Walker Facebook fans from Singapore and Malaysia will get the opportunity to pitch creative ideas for a limited edition bottle by giving their feedback and submitting photos using a dedicated Facebook app. Fans will also get to cast their votes to select the most popular design elements they want to see incorporated into the final bottle.
For their efforts, the brand is awarding an all-expenses paid trip to the luxurious Johnnie Walker House in Shanghai for the most enthusiastic fan and three friends. A limited run of 3,000 bottles featuring the final design will also be produced and sold in Singapore and Malaysia.
Putting together the final design is Mark Ong aka SBTG, who was selected by the brand to select the best ideas for the bottle and curate them in a coherent way. One of Singapore’s leading artists and the founder of design company RoyaleFam, Ong has rapidly established himself as the go-to guy for premium custom-designed sneakers that feature his brand of fierce flair. His designs have attracted the attention of celebrities like Kobe Bryant, Mike Shinoda and Joe Hahn of Linkin Park and he has been commissioned by some of the biggest names in the sneaker world including Nike, DC shoes and New Balance.
To kickstart Project Black Inspiration, Ong recently hosted a creative workshop with Anthony Ho, founder of Leftfoot, Tracy Phillips, owner of A Curious Teepee and Paul Foster, TV personality, which saw the trio creating their own Johnnie Walker bottle designs. Ho's bottle, titled "Laced Up,” is a bottle wrapped with black shoe laces as a representation of his passion and progress; Phillips playfully embellished her bottle with balloons being released into the sky to symbolise "Freedom" and Foster transformed his bottle into a miniature rugby game which he dubbed “Victory” in commemoration of his late father, who was a rugby player.
If you have your own inspired vision for the iconic bottle, visit the Johnnie Walker Singapore fan page and start contributing your ideas between 18 January and 8 February.