August Man A-listers is an annual search for STYLE, SUBSTANCE and SUCCESS.
Started in 2010, the A-listers campaign endeavours to find gentlemen that best embody the spirit and personality of the August Man. There are 3 exciting stages in our search for the right candidates.
The campaign kicks off with the search for gentlemen that best represent the DNA of an August Man. Potential candidates are shortlisted through family and friends’ nominations, self-submitted entries and the team’s personal and professional network. This year, we also embarked on a street hunt taking place in various parts of Singapore.
After a series of internal judging and a rigorous selection process based on the candidates’ initial answers to questions related to style, substance and success, 10 gentlemen will be shortlisted. The competition requires candidates to state a personal challenge that they have to complete within the duration of the campaign. They will also be tasked to raise funds for a charity chosen by August Man by getting donation pledges from their personal network and the public.
These 10 men will be professionally styled for a photo shoot and interviewed to find out more about each individual’s background, personality and the lessons they’ve learned in the course of completing their challenge.
Video clips and write-ups of the gentlemen will be featured on August Man magazine as well as on AUGUSTMAN.com for the public to judge and decide on their favourite A-lister. From these 10 candidates, the public will cast their votes online to determine the Best Performer at the end of the campaign.
In the span of the campaign, the 10 candidates will have to complete a personal challenge. The challenge is designed to display each candidate’s commitment to a goal and his ability to motivate people to help raise funds for a charitable cause.
Each A-Lister’s challenge will be documented by the candidate through social media platforms like Facebook and Instagram. They will be given a special hashtag which they will tag their posts with to allow the public to follow their progress. At the end of the challenge period, they will have to either showcase their newfound skills at an event or complete a final goal, depending on the challenge they initially set out to do.
Moreover, during this period of time, they will have to encourage their friends, family and members of their personal network to pledge funds that will go towards a charity selected by August Man. A special donation portal, set up in conjunction with SGGives.org, will facilitate pledges and ensure that funds will channelled directly to the charity organisation.
Their personal progress will be documented through interviews and photos shoots on August Man magazine and AUGUSTMAN.com.
In addition, the public will have the opportunity to vote for their favourite A-Lister, and these votes will be taken into account by the judges’ for Best Performer.
The A-listers, their fans and readers will be invited to an exclusive Finale party where we celebrate the completion of their challenges. The winners will also walk away with many attractive prizes. In addition, they will be featured and profiled in a fashion spread in August Man magazine and on AUGUSTMAN.com. Finally, as an August Man A-lister, they will earn a permanent place on our invitation lists to all future August Man events.