August Man A-listers is the search for STYLE, SUBSTANCE and SUCCESS.
Started in 2010, the A-listers campaign endeavours to find 3 individuals that best embody the spirit and personality of the August Man. There are 3 exciting stages in our search for the right candidates.
The campaign kicks off with the search for gentlemen that best represent the DNA of an August Man. Potential candidates are shortlisted through family and friends’ nominations, self-submitted entries and the team’s personal and professional network. This year, we also embarked on a street hunt taking place in various parts of Singapore. After a series of internal judging and a rigorous selection process based on the candidates’ initial answers to questions related to style, substance and success, 30 gentlemen will be shortlisted.
These 30 men will be professionally styled for a photo shoot and interviewed to find out more about each individual’s background and personality. Video clips and write-ups of the gentlemen will be featured on August Man magazine as well as on AUGUSTMAN.com for the public to judge and decide on their favourite A-lister. From these 30 candidates, the public will cast their votes online to determine the 15 August Man A-lister Finalists.
The top 15 candidates that receive the most votes will emerge as the 15 August Man A-listers finalists. They will be invited to a weekend stay at a Singapore-based hotel where they will undergo a series of challenges and tasks that centre on topics that include fashion, horology, grooming and several others. These challenges are specially designed to test the candidates’ style, wit, brawn, social skills, creativity, teamwork and more.
The Challenges will be filmed and segmented into webisodes and broadcasted exclusively on AUGUSTMAN.com. We are also partnering Yahoo! as our official online media partner and updates on the A-Listers competition as well as each webisode will be featured under Yahoo! SG Entertainment. Each week, 2 webisodes will be released and the public can view the “trials and tribulations” of the 15 A-lister Finalists. Throughout each challenge, the panel of judges will have to decide which contender will have to be eliminated. At this stage of the competition, the performance of each finalist will be closely monitored by a panel of judges who will decide on the final 3 gentlemen that will emerge as the best of the best to claim the title of an August Man A-lister. In addition, the public will have the opportunity to elect a most popular A-Lister, and he will also stand to win some attractive prizes as well.
The A-listers, their fans and readers will be invited to an exclusive Finale party where the final 3 will be revealed to the public. Each of the 3 winners will walk away with a luxury timepiece and other attractive prizes. In addition, they will be featured and profiled in a fashion spread in August Man magazine and on AUGUSTMAN.com. Finally, as an August Man A-lister, they will earn a permanent place on our invitation lists to all future August Man events.