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Even if you don't understand Mandarin, this Taiwanese animated clip will still make sense if you've been following the dropped calls debacle surrounding Apple's iPhone 4, or what Steve Jobs recently dubbed as "Antennagate". Aside from being friggin' hilarious, the clip succinctly captures what many Apple fans are feeling after essentially being told, "Here's a free case. Suck it up." at Apple's recent press conference addressing the issue -- angry, frustrated and a tad shortchanged after years of unfailing loyalty.
Antennagate is a rare moment in an otherwise blemish-free decade for Apple. The company's reputation for producing products you never knew you needed, built on solid hardware coupled with intuitively designed user intefaces, is unparalleled. But like their Apple vs. PC ads, you couldn't help but sense that the company was starting to get just a little too smug about its success. And who could blame it? You'd be smug too if you managed to surpass Microsoft's market capitalization, like it did in May this year.
Steve Jobs' shabby showing at the Antennagate press conference felt like a paradigm shift. Instead of the calm and collected smooth talker who doled out crowd pleasing surprises at past WWDC product launches, this Jobs stubbornly stuck to his guns and went on the defensive, even going so far as to sling mud at his competitors.
Other companies may have resorted to such low-brow tactics to one-up themselves, but Apple never did, until now.
The latter move felt especially strange. Other companies may have resorted to such low-brow tactics to one-up themselves, but Apple never did, until now. We could always rely on the secretive company to be calm, cool and collected, secure in the fact that it had the best products. Now that a fundamental flaw in one of its designs has been uncovered, it's like someone pulled the carpet from under its feet. Apple is not a company used to criticism, so perhaps it should use the opportunity to learn how to deal with widespread consumer dissatisfaction in a more honest, gracious and savvier way. An Apple way, even.
And not just by giving out a free iPhone case.
(Thanks to Brandon for the clip.)