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GENEVA – A simple Internet real estate ad caught Filip Opdebeeck’s eye in 2007: “Strongbox for rent.” The strongbox turned out to be a three-room vault beneath one of the many banks in this Swiss financial center, one room originally for bank archives, another for stock certificates, the third for gold.
Today, the vault, 3,200 square feet and 30 feet below ground, holds a rather different sort of investment – about 40,000 bottles of wine – most of it part of portfolios owned, fittingly, by many bankers, but also by diplomats, professionals and others who just enjoy their glass of Saint Emilion, Romanee Conti or Mondavi.
The vault’s newly installed racks, which resemble the stacks of a library, hold mostly French wines from the Bordeaux region, but also wines from Italy, Chile, Argentina, Australia and California’s Napa Valley. Opdebeeck estimates the vault’s capacity at about 100,000 bottles.
Opdebeeck, 30, who was born of Belgian parents in Brazil, has spent adulthood in Switzerland, calls his company “Au Bonheur du Vin,” roughly “Wine Lover’s Paradise.” He says, his business is much like banking, with the bottles as deposits or securities. He provides investment advice (which wines to buy), and provides an online bourse, where clients can bid for wines, buying and selling their bottles, for profit or just for the fun of bidding.
“I’m like a banker, I have a portfolio, but not too many bottles, because I say to my clients, wine is to drink,” Opdebeeck said, leading a visitor through the vault, after pulling back its 2-ton steel safe door. “I ask my clients, ‘Do you want high risk?”’ he said. “If so I say, buy 12 bottles, drink 6.”
On any given day, Opdebeeck’s iPhone flashes with clients’ messages requesting that he add a Haut-Brion or a Chateau d’Yquem to the portfolio. This being Switzerland, the portfolios have no names, just numbers.
Clients within Geneva message him to deliver a case of wines to their homes or offices. On one afternoon, he was spied climbing the hill toward the Palace of Justice. A commodities broker wanted a case of French wines, and Opdebeeck pushed it up to him on his two-wheel dolly.
“You have to stock expensive wines,” said the broker, Spyros Solounias, 40, “because the storage is expensive.” Not terribly. Storage of his portfolio of about 300 bottles, mostly from Bordeaux, costs about $26 a month. The wines he ordered included a 1994 Haut-Brion, worth about $300, and a magnum of Petrus that would fetch around $10,000 in the open market, depending on the vintage. His portfolio’s oldest bottle is an 1894 Cognac.
The vault is in the heart of the banking district, overgrown with the financial institutions that are the backbone of the city’s business life and one block from the Rue du Rhone, one of the world’s exclusive shopping streets.
Some people are not so sure about the investment side. “Obviously, it’s the liquidity,” said Michel Derobert, secretary general of the Swiss Private Bankers Association. Derobert belongs to a wine lovers club, known by its initials, CAVE. The letters stand for Club of Lovers of Exquisite Wines, in French; the word means wine cellar. Wine lovers have the money, he said, so they spend more, so prices go up. “It’s not a trend,” he said.
Gueuning advises the bankers of Geneva, and Opdebeeck, to keep an eye on Asia. “The 2009 will be worth much more than the 2005, if only to satisfy the needs of Chinese speculators,” he said. “The Chinese are gamblers.”
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