Helping care for the next generation is probably one of the most important things we can do as adults. Education, healthcare and offering them a welcome environment to mature is essential to the well-being of our children. And while parents in Singapore may have the luxury and assurance of a wonderful environment where their children will grow up, not all parents have that same comfort. That's why Bulgari established their partnership with Save the Children, the world's leading children's rights organisations, with operations in 120 countries and 29 offices around the world. Save the Children aims to create a world where every child has the right to protection, development and life. Over the years, the organisation has supported protection activities in Japan after the earthquake and tsunami last year, and in North Africa as well as Haiti, where the group supports educational facilities and opportunities. Bulgari has created its Save the Children ring, made in silver and ceramic and based on the iconic B.zero1 line, to support the organisation's activities, and with the sale of each ring, US$75 is donated to the Save the Children fund to support children in 18 countries. So far, the company has contributed over 11 million Euros to the cause, and more is provided each day. According to a statement from the company, "Bulgari is currently improving the life of some of the world’s neediest children in 18 countries around the world including; Albania, Afghanistan, Bosnia – Herzegovina, Brazil, China, Colombia, Democratic Republic of Congo, Haiti, Indonesia, India, Italy, Montenegro, Japan, Kenya, Ivory Coast, Southern Sudan, Uganda and US domestic programs. Recognizing that there is no development without education, Bulgari’s key focus is to provide quality educational opportunities to transform children lives. As of December 2010, thanks to the Bulgari donation, Save the Children made a difference in the lives of 228,472 children, through training over 5,559 teachers and implementing construction and rehabilitation activities in 104 schools." So for those of you who have a penchant for jewellery and supporting a good cause in the process, check out the Save the Children ring, available at all Bulgari stores and on its website.

Meanwhile, check out the video Bulgari created when Chinese actress Li Xiao Ran went to Yunnan to see how the funds are going to educational projects in the region, and an artistic translation in sand art of the Bulgari ring.