Looks like fashion films are the new route to success with luxury labels, after Karl Lagerfeld launched his short film “Remember Now” last year in a bid to promote his current Chanel cruise collection. And if the extensive buzz generated from the film is anything to go by, the smart thing to do would be to cut back on billboard posters and move everything digital instead.

Bottega Veneta’s “Viaggio Notturno” premiered today on the brand’s website and select other online venues, and marks the Italian label’s debut foray into fashion films. It is the centrepiece of a new travel-themed digital campaign for Bottega Veneta, with focused attention on their distinctive array of luggage and travel accessories.

“Travel is an inherently fascinating subject because it’s so personal,” says Bottega Veneta Creative Director Tomas Maier. “We all travel, but each of us brings intensely individual hopes and concerns to the experience.”

“When the idea of making a film came up, I wanted to show not just the practical side of travel – the luggage, the eye mask – but also what is surreal, romantic and potentially transformative about a voyage.”

Done, done and done. Directed by Christian Weber, a New York-based filmmaker and photographer known for precise and probing images, the film enhances evocatively the romance and allure of the journey, but leaves the exact plot and storyline to the viewer to pan out.

“Viaggio Notturno” was shot at New York’s Setai Hotel with an original score by Austin-based chamber-pop band Balmorhea and stars models Patricia van der Vliet and Terron Wood and highlights signature designs from Bottega Veneta’s permanent collection.

We don't promise this will not rid you of a couple of thousand after.

http://www.youtube.com/watch?v=jLMaW2kSGWs