The all-new-and-improved E! Entertainment undergoes a refreshing revamp earlier this month with their new on and off air look, logo and tagline “Pop of Culture”. (Not like they needed the change, if you were to ask me. But of course, no one’s complaining). The number one pop culture and entertainment news source, E! lives up to their reputation with their debut of the brand-new music reality concept, Opening Act.
More than just talents coming forward to take part in competitions as in American Idol, The Voices and XFactor, Opening Act has their star-studded panel of pop stars, songwriters and producers comb the Internet for talented amateurs. The unsuspecting young artists will receive a surprise visit where they will get their big break handed to them on a silver platter. The selected stars-to-be would then have five days to prepare for a gig of their lifetime. Finalists journey to Los Angeles, where they would get a chance to perform in front of a live audience consisting of the industry’s biggest names, like Nicki Minaj, LMFAO, and Jason Mraz, and be mentored by singer-songwriter, Mary J. Blige, and producer, Antonia Armato.
Expect phenomenal talent, drama and tears – all the key elements to some top-notch reality entertainment.
Catch Opening Act, every Sunday, 10pm only on E! Entertainment (Starhub TV Channel 441).