If there was one athlete we should crown for making sports current, modern and accessible, it would be Roger Federer hands down. Moët & Chandon is the latest brand to be excited to enlist the popularity and professional ethics of Federer to be the House’s new brand ambassador. As an international icon, many of his attributes coincide with the values of Moët & Chandon, such as class, boldness, elegance, generosity, and style. “It’s more than just an honour to be Moët & Chandon’s brand ambassador, it’s an invitation to be part of a very glamorous tradition,” mused Federer. “Moët & Chandon has always been the champagne of international trendsetters and I’m proud to be part of a brand that is as dedicated to the pursuit of excellence as I have been throughout my career.”

This sentiment was echoed by Stéphane Baschiera, President and CEO of Moët & Chandon, who remarked, “Roger Federer personifies the glamour of achievement, great generosity and tremendous style values that have been key to our House throughout its long history. As the champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Roger Federer with Moët & Chandon’s hallmark hospitality.”

With the advertising campaign unveiling only in March 2013, August Man takes a sneak peek into behind the scenes footage of the photo shoot shot in Paris by prolific photographer Patrick Demarchelier.