Before contemporary Chinese culture became the global force that it is...
Fashion and sports have never been natural bedfellows. As a whole, fashion is refined, short-lived, and worlds apart from sportswear, which traditionally focuses on technologically advanced fabrics rather than appealing details and flattering features.
But that hasn’t stopped top athletes and teams from being seduced by fashion labels such as Paul Smith and Ralph Lauren. And it’s hard to see why not.
In May 2008, British designer Paul Smith entered into a 3-year contract with Manchester United Football Club to supply formal wear and accessories for its players and officials for all their domestic league matches, European Cup campaign and pre-season tours.
Paul Smith has created 2 suits – one in grey Prince of Wales check and the other in black wool – which both feature specially created red lining and stripe piping. Players also got accompanying black raincoats and matching luggage sets, completing a look that even Paul Smith, himself, would adorn.
As the proud outfitter of the U.S. Olympic and Paralympic Teams, Ralph Lauren has designed a collection of village wear apparel and accessories. The parade uniforms are vintage-inspired and modern in design with functional cotton fleece pants, navy and red down jacket, a classic cable turtleneck, and a traditional wool hat adorned with American flag adding a distinct feel of patriotic spirit.
In addition to this collaboration, Ralph Lauren also serves as the official apparel sponsor for Wimbledon and U.S. Tennis Open as well as an elite roster of professional golfers.
Dolce & Gabbana
Already a sponsor for A.C Milan and a supplier of the official uniforms for the Italian National Soccer Team, Domenico Dolce and Stefano Gabbana reinforce their love for sports by designing the official playing and casual outfits for Milano Beach Soccer team.
The collection interprets the technical characteristics of various sports through tailored cuts and attention to detail. The line-up comes in white, which blends in perfectly with the sun, sand and sea as the Milano Beach Soccer team gun for their third national title.
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