Eash season sees a fresh new expression of fashion in the luxury world, with new trends and looks that emerge from the runway. Fashion, like art, continually references the world around us, reacting to the events and moods of society as a whole in order to define what it stands for today.

Fashion is important to our world because it is art dressing our body, in the same way that timepieces are art on the wrist. We express who we are and how we feel through what we wear. So the spring issue of August Man is focused on style and attitude. Fashion director Janie Cai, having come back from the runways of Paris and Milan, will be introducing the trends of the season, while we reference moviedom icons whose style continues to impress us today. We also have a great shoot with Daniel Henney, one of a handful of actors who have managed to straddle both East and West and an insight into his life and work.

Our features editor, Luann has sampled her way through the cellars of Macallan and tells us all about the leading single malt Scotch whiskey house in the world, while Celine, our deputy editor and all-around watch expert, takes us through her list of favourite timepieces that have been recently released at the Salon International de la Haute Horlogerie (SIHH) fair.

 Enjoy the issue, and see more this month with the launch of our interactive iPad app! Click here to find out more!

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