Old world traditions. New world sophistication. Those are some of the terms that I would use to describe Polo Ralph Lauren's collection at SIHH 2011.

Ralph Lauren's SIHH 2011 Finest: Slim Classique

The Ralph Lauren Slim Classique collection is certainly worthy of its namesake. To be honest, it's one of the few collections whose design inspirations are clearly apparent.

“I like places and objects that transform us, that take us somewhere else for a day, an evening or just a moment. I like the romance of films, cars, Cole Porter tunes and Frank Sinatra songs. They all have one thing in common: they are ageless. They are timeless.” — Ralph Lauren

A homage to the swinging Art Deco era, the new square cases are functional. Clean geometry enhanced with hand-guided guilloché, this luxury timepiece is so minimalist yet tremendously expressive.

From the juxtaposed arabic and roman numerals to the guilloché that catches that glimmer of light oh so elegantly, this designer watch is kept to a timeless 27.5mm width that conveys both the debonair personality of it's wearer and its modernity.

Driven by calibre RL430- made by Piaget for Ralph Lauren, the watch enjoys 40 hour power reserve. Available in rose gold or white gold.

Slim Classique Technical Specs

Movement: Calibre RL430 mechanical manual winding manufacture movement- Piaget for Ralph Lauren
Frequency: 21 600 vph Power Reserve: 40 hours Components: 131  Décor: Vertical Côtes de Genève and Perlage (circular graining)

The Houses Ralph Lauren Built

SINGAPORE recently became the home of the Ralph Lauren's biggest boutique in Southeast Asia. A luxuriously designed 5,500 square foot duplex in this tiny island is nothing but testament that as a leading global fashion brand, Ralph Lauren really believes in our reputation as a budding (dare I say) Paris or Milan of Asia. Opening it's doors at Marina Bay Sands Singapore, the two-level duplex transports visitors into a unique Ralph Lauren experience- a lifestyle of sophistication and timeless American chic. From the majesty storefront to the awe inspiring stone pillars and architrave within, the home, nay, palace to American luxury menswear is a beautiful blend of plastered ceilings and limestone floors inset with black slate cabochons and antique silver fixtures. Much like their watches, the store is old school elegance combined with new world luxury.

A dedicated Ralph Lauren watch salon, the first in the region within the glamorous boutique at Marina Bay Sands looks set to transform the luxury retail landscape in Singapore.

NEW YORK is witness to Ralph Lauren's most expansive flagship to date. Built within historic Rhinelander Mansion on Madison Avenue, the 16,000 square foot maison de luxury has been re-envisioned as the first store to showcase Ralph Lauren's finest menswear collection. Built in the grand classic Beaux Arts facade, the large French Renaissance Revival mansion is great example of old world charm and elegance. Architecturally preserved and timelessly opulent, the store carries the full line of iconic Ralph Lauren apparel and men's accessories: Purple Label, Black Label, Polo, RRL and RLX Ralph Lauren. Made to measure outfits and Made to Order accessories for men of impeccable taste are available inside the temple to men's sartorial excellence.

PARIS was the chosen home of Ralph Lauren's first French watch salon. Sited at the heart of Paris' historic Boulevard Saint Germain, the locale de magnifique is the perfect venue to showcase and play home to three collections of Ralph Lauren: The Ralph Lauren Stirrup, the Slim Classique and Ralph Lauren Sporting. Each featuring excepptional finishing and luxurious intricate refinement coupled with the best manufacture movements from watch making luminaries like Piaget, IWC and Jaeger LeCoultre.