Who says cycling attire needs to always involve spandex and traffic warden neon yellow? The special men’s capsule collection by H&M, in collaboration with Brick Lane Bikes of East London, brings hip functional style to all cycling enthusiasts.
This collection was designed by the brand to be on trend but that doesn’t mean it neglects the more functional aspects of cycling gear. To ensure it does what it was designed to do, each piece is tested by Brick Lane Bikes of East London, one of the world’s leading custom-bike specialists. To the eco-conscious, here’s something to make you sleep a little better at night - they are all made with more sustainable materials.
This month, H&M and August Man are giving away a fixed gear bike from Brick Lane Bikes of East London (worth $4,000) to one lucky August Man reader. Just go to our Facebook fan page www.facebook.com/augustman and find out how you can win one! Contest ends 31 March 2013.