Tennis star Naomi Osaka is leaving IMG (International Management Group) to launch Evolve, her own sports company, with long-time agent Stuart Duguid. 

Both Duguid and Osaka, a four-time Grand Slam champion,  had started planning the venture in 2021 at the Tokyo Olympics. Duguid told Reuters that the “firm, called Evolve, will operate as a ‘small boutique and bespoke agency’.”

Here’s all we know about Naomi Osaka’s new venture Evolve

The first to win a Grand Slam from Japan, Osaka shared the news on Twitter along with a compilation of old clips on 11 May 2022. In these clips from her early days of playing, she is seen talking about her career ambitions. It has the caption, “Hey kid, you’ve come a long way and even though there have been some bumps on the road I hope you know you’re doing amazing.”

Interestingly, she is spotted saying, “I just like sports, so maybe (I would be) like an agent in the end,” in one of the clips.

More about Evolve

As per the Reuters report, Duguid also said, “We were discussing the business models of some of her mentors like Kobe (Bryant) and LeBron (James). We thought – why has no transcendent female athlete done that yet.”

He added that they cannot reveal anything about the clients at this juncture and said, “it would be only athletes who transcend their sports or those with the potential to do so.”

Osaka’s exit from the French Open

A year ago, Osaka left the French Open citing reasons related to depression and revealed that she has been going through it for many years. Since then, she has stood in solidarity with people facing mental health issues and spoke about their well-being.

(Main and Featured Image Courtesy: Image Courtesy: Secretaría de Deportes, CC BY 4.0, via Wikimedia Commons)

This story first appeared on Prestige Malaysia

written by.

Pyusha Chatterjee

A journalist, Pyusha has previously worked with media organisations including The New Indian Express and Hindustan Times. A solo traveller by choice, she loves exploring life more than anything else, after food of course. When she isn't gardening, writing, reading, cooking or singing out loud, you can spot her watching films and series, debating with friends or organising things unnecessarily.
Tennis Star Naomi Osaka Is Starting Her Own Sports Agency Named Evolve
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