TAG Heuer showcases the work of Art Provocatuer Alec Monopoly at a special pop-up exhibition, the first of its kind, at the centre of Suria KLCC. The event aims to showcase art and music that appeals to a younger generation highlighting graffiti and house music which has become mainstream art forms in today’s world.

Alec, who remains anonymous through his trademark hat and bandana, owes his fame to Mr. Monopoly, a diminutive and debonair banker that the artist depicts in different scenarios.

“When I started out, I did my graffiti in New York. The city was a huge source of inspiration,” Alec was quoted as saying.

Alec’s career as an artist began in 2008, the year that the financial markets crashed, following the subprime crisis, Wall Street and Bernard Madoff. These events found their way into Monopoly’s work.

“This was my way of making a statement about what was happening.”

Alec soon gained an online following amongst street art aficionados who soon began calling him Alec Monopoly.  His rich, colourful and humorous take using this character soon became known throughout the world. Since then, Alec Monopoly has turned his focus towards recontextualising other icons of popular culture including Scrooge McDuck, Richie Rich.  Today, his work is collected by the likes of Seth Rogan, Adrien Brody and Robert De Niro.

But despite his newfound fame, he says that street painting remains his true passion. It is this that led to Jean-Claude Biver, CEO of TAG Heuer, suggesting that Alec not only become the Art Provocateur for the watch brand but also that he express himself a different way.

“I have always had a passion for watches. I am excited by this opportunity to put my creative ideas to work for TAG Heuer. This is a perfect opportunity to combine my artistic abilities with my love of time pieces.”

To be the first, to be unique and different, has been my philosophy for the last 40 years. With Alec as Art Provocateur within my team at TAG Heuer, I would like not only to continue to reconnect the brand with the younger generation, the millenials, but also to pave the way for new areas of expression, in all domainsfrom the products to marketing and communication to distribution. His unconventional creativity and enthusiasm are contagious!” states Biver.

URBANArts opens daily from 16th till the 22nd of February, 2017 from 10am to 10pm at Suria KLCC.

 

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