What makes a brilliant design brilliant? Does the key lie in its function? Or perhaps its form? To get a better insight into this matter we picked the brains of a few of the best in architecture, product and jewellery design, fashion, and even advertising here in Singapore. Their disciplines may vary greatly but we quickly found out that the crux of design involves a few unchanging principles, like the ability to transcend trends for example. Watch as Jarrod Lim, Terrence Tan, Melvin Ong, Carolyn Kan, Kage and Keng How, and Jason Pomeroy explain what it takes to come up with a winning design.

To find out more about the design ethos of each of these creative geniuses, be sure to pick up a copy of our upcoming April issue. For now, enjoy this behind-the-scenes look at the photoshoot and interviews.

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