The new (MONTBLANC M)RED writing instrument marks another chapter of Montblanc’s long tradition in creating a special lifetime companion that makes a real impact by supporting the goal towards an HIV-free society. The (MONTBLANC M)RED collection includes a fountain pen, roller ball and ballpoint, accompanied by red accessories that include a leather sketch book, a bracelet and a pair of cufflinks.
Designed by Marc Newson, the writing instrument in precious red resin pairs the visionary designer’s trademark biomorphic style, defined by fluid and pure organic forms with Montblanc’s iconic design cues. The bold aesthetic statement in red that balances form with functionality is expressed via the ingenious use of a magnetic closing of the cap and barrel, an additional snap mechanism smoothens the closure that ensures the cap remains firmly in place, and the platinum-coated metal forepart that balances the weight of the writing instrument.
The distinctive codes of a Montblanc writing instrument retained by Newson in his design include: the Montblanc emblem made of white precious resin, ultrasonically welded onto the distinctive “plateau” to form a perfectly flat surface; the rhodium-coated 14K gold nib of the writing instrument comes with a ruthenium-coated inlay; and the platinum-plated clip is mounted invisibly into the cap as to not interrupt the design flow.
To complement the enhanced writing experience, Montblanc also introduces a sketch book in red Italian calfskin with red cut edges; a bracelet in woven red leather, featuring a stainless steel closing decorated with a polished and brushed matte motif of Montblanc’s iconic three rings; and a pair of round stainless steel cufflinks with a red lacquered inlay complete the (PRODUCT)RED assortment.
For every (MONTBLANC M)RED writing instrument and accessory purchased, 5 Euros will go to the Global Fund to support HIV/AIDS programmes, founded by Bono and Bobby Shriver in 2006 – that’s enough for instance to provide over 25 days of life-saving HIV medication.
To date, (RED) has generated more than $500 million to the cause. 100% of the funds raised by the (RED) collaborations go directly to the Global Fund to support HIV/AIDS programmes including treatment, prevention and care services with a specific focus on eliminating transmission of the virus from mothers to their babies.
