Malaysia’s biggest and most anticipated sneaker lifestyle convention returns for its fourth instalment this coming Saturday and Sunday, at the Mid Valley Exhibition Centre, with even more show stopping attractions for sneaker enthusiasts, streetwear and fashion connoisseurs, collectors and traders across the country as well as around the region.
What started off as a small passion project in 2015 amongst a bunch of friends who share one love for all things sneakers, Sneakerlah has grown to become the one-stop convention to explore, discover, buy, sell, trade and share the passion of anything and everything sneaker and streetwear related, welcomed by the sneaker scene with open arms, and in turn, scored an attendance of about 17,000 event goers for that year, and 22,000 the following year.
This year, housed in the 60,000 square feet venue, Sneakerlah is ready to captivate with official partners and sponsors such as AirAsia, Vespa and Pantun, and we are here to list down what you can expect from this Masses- and Future Sound Asia-hosted event.
1. Malaysia’s biggest sneaker collection displays
From last year’s display of Vans and adidas Boost sneakers, this year, alongside a range of activities and attractions, there will be a display of Malaysia’s biggest Supreme collection, as well as an extensive adidas EQT collection with more than 150 pairs to wow the Sneakerlah attendees.
2. The iconic Sneakerlah trading pit and marketplace
One of the biggest draws is the Sneakerlah marketplace, where attendees can purchase, sell and trade with more than 60 vendors the hottest and rarest sneakers and streetwear items on the market right now. Not to mention, products and upcoming releases by international brands like Vans, Converse, Puma and Timberland, as well as local names like Stoned & Co and Major Drop. And of course, the session that draws the biggest crowd each year is the trading pit, where attendees auction and trade their one-of-a-kind limited edition sneakers at a good price.
3. Sneaker customisation by SBTG
Once you have copped your sneaker of the day, make sure to pay the world-renowned Singaporean sneaker designer SBTG a visit, who will be setting up shop at Sneakerlah to give your kicks that extra, well, kick, with his personalised and customised designs.
4. Big prizes to be won
Besides the skateboarding competitions and demos at an indoor mini ramp, and the Sneakerlah staple sneaker lacing competition, attendees can stand a chance to win complimentary AirAsia flights to Japan, when visitors participate in the event’s lucky draw, social media contests and activities at AirAsia’s booth, where visitors can also find special promo fares to Tokyo, Osaka and Hokkaido.
In conjunction with Vespa’s launch of the Vespa Primavera MY’18, Vespa Sprint MY’18 and Vespa GTS 300 Super Sport at Sneakerlah on Saturday at 2PM, the brand will also be giving away three bikes via the Sneakerlah lucky draw and a social media contest.
5. Music performances by local acts
Walking around scouting for the best kicks at Sneakerlah will definitely whet one’s appetite at the end of the day. That’s when the F&B vendors and chillout section come in handy, where attendees can take a break from the action, and enjoy musical performances on stage by the likes of local rap heavyweight Aman RA, DJs such as Blink, Curzon and Nazkimo, as well as also special performances by Raising The Bar artists Kayda, A-Kid and more.
So, put on your best OOTD and your most hype sneakers, and drop by Sneakerlah this Saturday (October 6) and Sunday (October 7), from 10AM till 10PM at the Mid Valley Exhibition Centre. Who knows? Acclaimed streetwear photographer Shafiq Saleh and his team might just stop you in your tracks to take a photo of you.
Sneakerlah is a ticketed event with pre-sale tickets available online at RM15 and door sale tickets at RM20.