Jameson Malaysia is set on keeping the festivities and camaraderie of St Patrick’s Day alive this March by inviting anyone and everyone to “Join In, Wherever You Are” for a specially curated virtual event happening this Friday, 19th March, 2021.
Plus, the Irish whiskey brand has also launched a limited-edition merchandise, in collaboration with local streetwear brand, Pestle & Mortar.
First up, the Jameson Connects event will be livestreamed on the official Jameson Malaysia Facebook and Instagram pages, and is packed with a unique line-up of entertainment featuring local artists and personalities, such as Joseph Germani, Dennis Yin, and others, including host Ryan Matjeraie, as well as performances from Kaya, RYÖTJONES, NYK and Talitha Tan.
From Bar Challenges to a BBQ Cook-Off and even a Quiz Night for everyone to participate in, Jameson Connects aims to bring the liveliness of St Patrick’s Day to wherever you are.
St Patrick’s Day is an Irish national holiday that is widely celebrated across the globe. Whilst it is traditionally celebrated today, on 17 March, Jameson is letting the good times pour with a myriad of activities and promotions happening throughout the entire month of March 2021, sharing its belief that the holiday is for everyone. Despite the current circumstances, the Irish whiskey brand is determined to bring the sense and spirit of Irish conviviality to its beloved consumers here in Malaysia by overcoming the barriers and finding new ways to connect with them for the shared of love of good drinks and great company.
Also, in conjunction with the festivities, the Jameson x Pestle & Mortar partnership features two t-shirt designs, a tote bag and a cap, as well as a special Jameson bottle gift pack. Inspired by Jameson’s motto, Sine Metu, which translates to “without fear”, the designs depict the fearless, independent spirit of the brand through Pestle & Mortar’s signature style.