With over 2.7 billion active users, Facebook remains more than ever the most popular social network worldwide, according to October’s Digital Report from the We Are Social agency conducted with the social media management platform Hootsuite. TikTok has recorded the biggest growth.
TikTok has emerged the big winner when it comes to social media networks and user figures compared to the previous Digital Report published last January. This year’s hot-topic network was originally associated with Douyin, its Chinese-only version. Both applications counted 600 million users in January, a figure that doubled in 10 months. WhatsApp also boasts an impressive increase with 400 million new users in less than a year.
Even though they are very popular in Europe and the USA, Snapchat (433 million), Pinterest (416 million) and even Twitter (353 million) don’t rank in the top 10 social networks worldwide.
For the first time, the number of active social media users in the world passed the 4 billion mark: 4.14 billion users connect to at least one social network more or less regularly every month.
This figure shows that the total has grown 12.3% in a year, representing over 450 million new users. Most importantly, it corresponds to 53% of the global population and close to 89% of internet users worldwide! Note that 99% of social media users go online on their mobile phones at least once a month.
Facebook remains, by far, the most popular network with over 2.7 billion active users each month, ahead of YouTube and WhatsApp with 2 billion users each. Instagram counts 1.158 billion users, making it the sixth social platform worldwide. Further down in the ranking, Twitter boasts only 353 million active users, less than TikTok (689 million), Snapchat (433 million) or even Pinterest (416 million).
Top 10 most popular social media worldwide in user numbers
1. Facebook, 2.7 billion
2. YouTube, 2 billion
3. WhatsApp, 2 billion
4. Facebook Messenger, 1.3 billion
5. WeChat, 1.2 billion
6. Instagram, 1.1 billion
7. TikTok, 689 million
8. QQ, 648 million
9. Douyin, 600 million
10. Weibo, 523 million
This article was published via AFP Relaxnews