Ever since Jean-Claude Biver took over as CEO of TAG Heuer, there have been numerous major changes at this Swiss brand. Not only has he shifted the focus of TAG to a more affordable price band, but he also introduced the TAG Heuer Connected watch.
Preferring to target the youths, last year TAG Heuer appointed ambassadors like Cara Delevingne, Jeremy Lin, and David Guetta, all of whom obviously have their share of young fans. Continuing this philosophy, they have also recently added model/actor/singer Lawrence Wong to their portfolio of ‘Friends of the Brand.’
Lawrence started modelling when he was only 15 and quickly moving to TV commercials soon after. Today, Lawrence is involved in TV shows in Malaysia, Singapore, and even Thailand, in addition to his recent debut in the music industry.
Amelia Sillard, vice president of TAG Heuer SEA comments, “Lawrence behind his clean-cut, boyish good looks is a fighter, much like an athlete. He has come back up from a few hard knocks and knows that hard work always pays off. And to add on, he always does it with a smile. He shares the same spirits of the FOBs around the world, all sharing one common trait and personal mantra; don’t crack under pressure and he does this daily as an actor and singer as he continues to strive to make it big the Asian movie scene.”
We’re not the kind to say we told you so, but these were exactly the characteristics we looked at when we chose Lawrence Wong as one of our Men of the Year in 2014.