The worlds of whisky making, and automotive design have come together in the new Bowmore Aston Martin 21 Masters’ Selection.
Representing a shared commitment to heritage, craftsmanship and innovation, the new limited edition whisky is a result of a collaboration between Bowmore and Aston Martin. It marks the first single malt whisky to be made by the whisky maker with expertise from the legendary luxury automotive brand.
The new Bowmore Masters’ Selection is imagined and defined by two Masters. Bowmore Master Whisky Blender Ron Welsh and Aston Martin executive vice president and chief creative officer Marek Reichman have bridged two distinct worlds in a powerful, yet inspiring way.
Each Master imparts their own creativity and character, but also makes an indelible mark, like leaving their own unique fingerprint, on every single creation
The Golden Ratio
Reichman, has often spoken about the concept of the ‘Golden Ratio’ – the mathematical ratio found in nature that creates aesthetically pleasing compositions -, which sits at the heart of the design of every Aston Martin. Absolute beauty can be created when you achieve a perfect relationship between each proportion of the car.
“Proportionality defines every precise detail of designing an Aston Martin. We are constantly striving to achieve the Golden Ratio; the optimal of proportions,” explains Reichman. “It is this force which guides the creation of absolute beauty. To achieve this, we must combine our skill, passion, and experience. Coming together with Ron just brings a whole new perspective on this and is hugely inspiring and enlightening. This whisky perfectly and harmoniously brings us together to create a beautiful, yet powerful equilibrium.”
For Bowmore, proportions define character and shape flavour combinations; from cask selection and age to blending. “For the first time with this whisky, we have adopted the Golden Ratio to inspire each of the elements bringing their own unique flavours and selecting the optimal casks to forge the desired character, taking inspiration from Marek and his team,” explains Ron Welsh, Master Blender, Bowmore.
“What seems totally contrasting is, in fact, perfectly balanced and proportionate. Working with Marek has given me a new lens from which to explore whisky making. This whisky serves as a celebration of our unified knowledge and experience; our shared passions, values and ideas.”
An Engineered Approach
Taking inspiration from this engineered approach, this whisky incorporates the divine proportion of 61.8% formed from a base of 21 year old Bowmore matured in first fill Pedro Ximenez and Oloroso sherry casks. The remaining parts are made up of exact ratios of each other, in line with the Golden Ratio theory, and include exceptionally aged Bowmore matured for over 35 years.
For this single malt, a powerful and complex yet sweet warming, the creators seem, on the face, to have created absolute contrast but in reality, they have captured perfect balance and proportion. Powerful yet elegant; from sweet to spice; sherry to coffee; honey to pepper – the perfect proportions to achieve absolute depth and balance.
With a clear nod to Aston Martin in the very creation of this Bowmore whisky, it exudes a sophistication and complexity which is truly considered yet promises a thrilling taste experience.
Bowmore Aston Martin 21 Masters’ Selection is available in key global markets at an expected retail price of USD300 (RM1,250) (ex VAT/duty) from November onwards.