The Monkey Shoulder: After Work Drinks is the whisky maker’s latest campaign encouraging you to have fun.
Whether working from home or in the office, the one thing that rings true is the countdown to happy hour! Monkey Shoulder, the free-spirited, fun-loving blended malt whisky owned by William Grant & Sons, introduces its latest campaign, Monkey Shoulder: After-Work Drinks but #makeitmonkey, encouraging consumers to amp up the fun factor and ring in the evenings with happy hour, Monkey style.
This latest campaign is part of the brand’s larger #makeitmonkey campaign, which focuses on showcasing Monkey Shoulder’s cheeky personality and invites everyone to join the brand in indulging in a little playful escapism, starting with the after-work drinks occasion – which most of us can’t wait to do, or need, after a hectic day of work.
Here to mix up happy hour as we know it, the working crowd are encouraged to liberate themselves and unwind post-6pm with the new Monkey Shoulder: After-Work Drinks digital party guide. Containing all the essentials for an unmissable get-together, the digital pack is designed for those looking to kick back, relax, and let their hair down. From curing the Monday blues, to hump-day and celebrating Fri-yay, good times are guaranteed every day of the week with the cheekiest brand in the world of whisky.
The digital party guide contains all the ingredients for a cheeky soiree, including recipes for nine #MadeforMixing cocktails, tips and tricks on hosting your own games night, card games aplenty, and the Monkey Shoulder Mixcloud playlists with infectious beats to amplify your evening.
And if that isn’t enough, or for those looking to score brownie points with their friends or colleagues, you can stand a chance to win a Monkey Shoulder: After-Work Drinks virtual experience with US freestyle rapper Harry Mack.
Most famously known for his unique, jaw-dropping visual freestyle rapping, Harry Mack has worked with the likes of Kendrick Lamar, Complex Music and more.
Harry will be set to impress you and four other friends with an innovative rap interaction which sees the exclusive session mixed up with the best of drinks, music and good old fashioned fun for an evening to remember.
To stand the chance to win, consumers simply need to head over to the brand’s Facebook or Instagram page and share why they deserve to win a virtual Monkey Shoulder: After-Work Drinks experience for them and four friends or colleagues, then tag them, and get ready to #MakeItMonkey with an evening of delicious drinks, virtual games, and unmissable performances.
Winners and their friends will also receive a Monkey Shoulder: After-Work Drinks kit, each containing two Monkey Shoulder bottled cocktails, a mini-speaker, card games and more. The contest ends on Wednesday, 31 March 2021.