Heineken® is one of the most popular beers in the world. Its iconic lone red star on the green bottle is instantly recognisable. However, besides the design, do you know what goes on behind the scenes that makes Heineken® taste so good?
Over the next couple of months, Heineken’s® ‘There’s More Behind the Star’ campaign will allow consumers to find out all the stories and history that make Heineken® special.
Available in 192 countries around the world, the Amsterdam-based company has grown from a small brewery into the world’s most international premium lager it is today. The secret to its success is owed to its masterful brewing method. Like a masterpiece that takes time to construct, every Heineken® is brewed twice as long as your average beer—28 days.
Equally as crucial is its premium recipe, using only 3 natural ingredients: malted barley, water, hops and a small but significant extra—Heineken®’s unique A-Yeast®. The latter was discovered back in the 19th century and has been the key to Heineken®’s recipe ever since.
It is through the patience and its unique recipe that Heineken® achieves its balanced richness in taste, refreshing clarity and beautiful golden-yellow colour.
Do you want to experience first-hand the brewing journey of the world’s no. 1 international premium beer in its home, Amsterdam? Heineken® is sending five pairs on an all-expense-paid trip to Amsterdam. All you have to do is to enjoy a bucket or five glasses of Heineken® at participating bars nationwide from July 1 to 31 and you might be on your way to Amsterdam!
Look out for participating outlets and details at www.heineken.com.my