For three centuries, the House of Martell has consistently pioneered new expressions of cognac, but none as refreshing as Martell NCF. Whereas most cognacs are filtered below 0°C, Martell NCF – the House’s first-ever non-chill filtered cognac – is filtered at room temperature with the specific aim of preserving its full potential to unleash irresistibly smooth, expressive aromas when served with ice.

Martell NCF is characterized by its exceptionally fresh, lively style, with sensual hints of apricot jam and vanilla which, after swirling, are enriched with notes of mandarin and pink grapefruit. On the palate, chilled by the ice, it feels sumptuously smooth and velvety, revealing notes of citrus peel, candied fruit and vanilla, which linger lusciously into the rounded, well-balanced finish. On its own or with a mixer – peach, lemon tea or soda water, for example – or simply a dash of freshly squeezed orange juice with ice, Martell NCF offers a refreshing new option for men and women in the know who want a sophisticated and deliciously easy signature drink.


Served on a bed of ice, on its own or with various mixers, Martell NCF offers a fresh, smooth taste, which is very easy to drink for both men and women. The House of Martell has created two show-stopping drinking rituals that reflect the daring, dynamic style of its new cognac, spotlighting the role of ice in the long drinks or on the service tray, emphasised with ice-blue mist.


The Martell Ice-Pool is a two-tier tray that releases wisps of ice-blue mist, then reveals Martell NCF in shot glasses on the top tier, and mixers on ice in long drink glasses on the bottom tier. When a tab is pulled, the shot glasses drop into the long drink glasses, and the cocktail is ready to be enjoyed.


The Martell Frappé ritual focuses on a cutting-edge shaker which lights up when it is shaken – a sure way to grab everyone’s attention.


Enticing in taste, exciting in design, Martell NCF comes in a stylish, state-of-the-art bottle with a light-reflective metallic copper coating. Translucent at the top, it fades to full transparency at the base of the bottle so as to reveal the lush amber-gold of the cognac. The transparent label evokes the filtration process with a series of glossy white lines, which glow in the dark under UV lights. The two drinking rituals also contribute to the experience, with the blue mist-generating Martell Ice-Pool tray and the Martell Frappe shaker, which lights up when shaken, creating a spectacle of the consumption moment. Fabulously fresh, fantastically fun, Martell NCF is the cool new vision of cognac. Let it light up your night!

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