For the first time, the premiere of a new Mercedes-Benz will be purely digital. Instead of revealing the latest GLA at an auto show or at a dedicated unveiling event, Mercedes-Benz’s latest model will be revealed to the public online at 2pm CET (9pm Malaysia time) on December 11.

In the meantime, the Mercedes-Benz brand published a series of GLA teasers showing the entry-level SUV in action.

Though little has been revealed about the specifications of the model, the luxury brand did note that it is 10 centimeters taller than the previous generation model. Accompanying the increase in headroom is also an increase in rear legroom despite the length of the vehicle shrinking by one and a half centimeters.

In terms of technology, the new GLA is equipped with “driving assistance systems with cooperative support.” This can be further enhanced with a Driving Assistance package which brings users additional technologies like Active Brake Assist and an exit warning that alerts drivers when there are new cyclists, crosswalks, or other vehicles nearby.

This digital debut of the latest GLA from Mercedes-Benz will take place on December 11 at 2pm CET (9pm Malaysia time) on the company’s communication platform Mercedes me media. The model will likely go on sale later next year.

Did you know that Mercedes-Benz is also a strong supporter of our annual A-Lister and Men of the Year awards.

This article was published via AFP Relaxnews.

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