Last year, adidas Originals’ partnership with songwriter and music producer Pharrell Williams saw the NMD silhouette transformed in shape and colour for the Human Race range. This year, the collaboration continues to thread new territories with the Tennis Hu pack, a brand new silhouette and Pharrell’s first ever signature model.
The Tennis Hu is this summer’s breathable model that boasts adidas’ key footwear technologies such as the flexible Primeknit, featuring two colourways that pay tribute to the brand’s past iconic tennis shoes: the white pair with green detailing pays homage to the Stan Smith shoe, whereas the yellow lacing and sole with golden heel tab commemorates the 1970s Forest Hill classic.
The distinctive wraparound Primeknit fabric texture is held together with the lightweight EVA midsole, while the lacing system is built into the shoe’s body, as the tongue carries a suede tab with the adidas Originals insignia.
Inspired by Pharrell’s many travels around the world, the Hu range is more than a campaign or a collection of footwear models. Based on the first syllable of “human”, it seeks to bring people together to celebrate everyone’s cultural differences and collective power as human beings.
The adidas Originals = Pharrell Williams Tennis Hu pack will be in stores from tomorrow onwards, exclusively at the adidas Originals Store in Pavilion KL, CROSSOVER at Midvalley Mega Mall, and online.