Let your actions speak. That’s the theme behind this year’s heartfelt Ramadan campaign by Levi’s, which sees a song and music video featuring two local stars, Daiyan Trisha and Noh Salleh; dressed in what else but stylish Levi’s apparel.
The project came to be as Levi’s challenged both its long-time friends of the brand, Noh Salleh and Daiyan Trisha, to fuse their distinctive styles into creating one complete resounding masterpiece. “For those familiar with Daiyan and myself, you can tell that we have different musical styles. But when we got the call from Levi’s Malaysia, we both saw it as a fantastic opportunity to put our musical differences aside, and focus on what brings us together — our love of music, our capacity to express ourselves, and of course, our shared values,” explained Noh about their collaboration.
Shot in the idyllic island of Lombok, Indonesia, Aksimu Berbicara showcases Noh and Daiyan’s search of meaning, gratitude and community in the month of Ramadan while chronicling their songwriting journey together, as both artistes pour their heart and soul into the process. “The song has a simple message to encourage listeners to do things with passion and compassion. No matter your upbringing and location, what binds us as a community is the shared values of kindness, hope, courage and togetherness – the foundation of letting your actions speak,” shared Daiyan.
What do you think about the video?