Gucci has unveiled its newest collection, Gucci HA HA HA—a collection born from the creative complicity of Alessandro Michele and Harry Styles 

Harry Styles rocking the custom-made Coachella getup designed by Alessandro Michele. Even his band wore designs from the Italian fashion house, in denim boiler suits.

As if 2022 couldn’t get any more exciting for fans of Harry Styles, it has just been announced that the singer-songwriter has collaborated with fashion designer Alessandro Michele on a new collection—the Gucci HA HA HA. 

Unveiled during the Milan Fashion Week Men’s, Gucci presented a collection built on the friendship between Gucci’s Creative Director, Alessandro Michele, and the British singer-songwriter and actor, Harry Styles.

Dubbed the HA HA HA Collection, the special range serves as an ‘inventive two-person journey.’ The Italian luxury fashion house offers a foreword that reads,

 

“Friendship, complicity, a unification of distinct creativities that meet along a shared border, exchanges, and contaminations of collective ideas. And the construction of the absolute pragmatism of bridges that form to connect different perspectives.”

Friendship often knows no bounds, and the most unlikely of pairings can achieve great things. Since meeting many years ago, the pair have been collaborators for a while—the singer was the face of a Gucci campaign in 2018 and Michele even designed Style’s 2019 Met Gala look.

Recently however, the duo have formed a relationship of exchange, putting their intersection of creative expression and shared perceptions into the HA HA HA Collection.

HA HA HA represents the initials of Harry and Alessandro, along with the onomatopoeic sound of the laughing face emoji. In fact, it is with this neological expression, ‘hahaha,’ that Michele and Styles have ended their messages to each other for years. 

“Harry has an incredible sense of fashion. Observing his ability to combine items of clothing in a way that is out of the ordinary compared to the required standards of taste and common sense and the homogenisation of appearance, I came to understand that the styling of a look is a generator of differences and of powers, as are his reactions to the designs I have created for him, which he has always made his own; these reactions restore me with a rush of freedom every time,” said Alessandro Michele. 

 

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“The idea of working together came to me one day while we were talking on the phone: I proposed creating a ‘dream wardrobe’ with him, starting from those small oddities that come together in childlike visions. We ended up with a mix of aesthetics from 1970s pop and bohemian to the revision of the image of the gentleman in an overturned memory of men’s tailoring.”

The Gucci HA HA HA Collection serves as a shared expression of beauty, one that liberates confining codes to create a wardrobe full of ease and free of traditional boundaries.

Jackets, coats, pants, shirts, and accessories come together to define contemporary masculine elegance through thoughtful material constructions. While historical significance comes through in forms, volumes and of the images they produce.

The collaborative range brings together elements that characterise the Creative Director and artist under the synthesis of Gucci. 

Traditional English tailoring is elevated to new heights with the eccentric use of Prince of Wales check on double-breasted coats and mother-of-pearl button accents on shirts.

With classic sartorial suits accompanied by velvet counterparts in irregular hues, treated denim jackets and bowling shirts. Other standouts include lined coats with hoods and frog fasteners, pleated kilts with leather regulating straps and printed pyjamas.

written by.
Melissa Foong
Writer
Born and raised in the beautiful city of Kuala Lumpur, Melissa is a writer that hopes to offer a fresh female perspective on the world of men's luxury fashion. When she's not busy chasing deadlines, you can find her tucked in a blanket rereading her favourite series of fantasy novels, Harry Potter.

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