Nature is calling for help as irresponsible people are maximizing the usage of natural resources. There are many actions taken by organizations to ensure the earth is sustained as a better place and provides people with the resources they need. Gucci is among the leading fashion companies that are taking initiatives to ensure nature is safe. Here are some of the pursues by the Italian fashion company to ensure the preservation of the earth.

(Photo: Gucci)

Sustainability as Strategy

Gucci has been publishing an Environmental Profit and Loss Account with the assistance of its parent company, Kering. These Gucci’s operations and supply chains include GHG emissions, water pollution, water and land use, and waste production. Internal monitoring by the company since 2011 is the first time for a fashion brand to release an EP&L outwardly.

Besides, Gucci introduced a personalized Digital EP&L with complete transparency. Gucci’s long-term sustainability initiatives were expanded in 2015 with a 10-year strategy. Among the goals, Gucci is looking to strive for by 2025 are an overall environmental reduction target of 40% and A science-based target to reduce its Greenhouse Gas (GHG) emissions by 50%.

Moreover, Gucci, along with 31 other fashion and textile companies took efforts to work towards climate, biodiversity, and oceans. 63 signatories are representing over 250 leading brands and tallying up to 30% of the industry.

Gucci made an attempt in September 2019 as part of its climate strategy with the announcement of a complete Carbon Neutral within all operations. This is part of reducing its GHG emissions. At the same time, a series of efforts saved 440,125 tons of CO2 in 2018. With compliance with REDD+ projects, Gucci also sustained 1,102,000 hectares of forests in Kenya, Peru, Indonesia, and Cambodia.

(Photo: Gucci)

Following that, Marco Bizzari invited CEOs of all sectors to join the Carbon Neutral Challenge in the third quarter of 2019. The purpose of the challenge is to take sustainability actions with a 360-climate strategy. Companies like The RealReal, Lavazza Group, and SAP agreed to be part of the initiative.

A month later, in the first quarter of 2020, Gucci cooperates with The Lion’s Share Fund. This compliance is to finance over 100 million dollars a year within the next five years for animal conservation, biodiversity, and climate. This attempt will require well-known brands to contribute 0.5% of their media budget every time an animal is featured in their advertisement campaign.

(Photo: Gucci)

Operationalizing Sustainability

“A new era of corporate accountability is upon us and we need to be diligent in taking all steps to mitigate our impacts, including being transparent and responsible for out GHG emissions across out supply chains. Gucci will continue to work in a smart and strategic way to avoid and reduce our impacts, while simultaneously investing in innovation as a driver for sustainability.”
Marco Bizzarri, Gucci President and CEO
Avoiding and Reducing Impacts

Gucci looks to increase the use of renewable energy in operations, stores, offices, and warehouses from 70% to 100% by 2020. This attempt reduced the use of CO2 to 45,800 tons in 2018. Also, a scrap-less program by the fashion company uses lesser chemicals and water when processing leather. As a result, 3,400 tons of CO2 is saved.

The Gucci-Up program up-cycles leather while reuse textiles waste around 11 tons of leather scrape while saving around 4,500 tons of CO2. The luxury fashion brand also partners with NGOs, women-based projects, and social cooperatives in Italy to educate and train people about the program.

Processing to Raw Materials

The Italian fashion company is creating solutions that eliminates the use of heavy metals in the leather tanning process. Gucci is also maximizing recycling methods by using reprocessed plastics.

The Italian fashion company is creating solutions that eliminate the use of heavy metals in the leather tanning process. Gucci is also maximizing recycling methods by using reprocessed plastics. Beyond that, the company’s ban on PVC since 2015 sees them use recycled metal when making accessories and jewels. Approximately 2,700 tons of CO2 is preserved with the use of organic fibres.

Recently, Gucci made a sustainability attempt on the environment, social, and economy during the SS20 Show. Gucci planted one tree for each participant. A total of 2000 trees were seeded in the Municipality of Milan. Finally, Gucci launches an Artlab, the company’s revolutionary centre of industrial craftsmanship and a laboratory that studies leather goods and shoes.

(Photo: Gucci)

Marco Bizzari explained, “It is a testament to our belief in creativity, artisanal craftsmanship, innovation and technology, and sustainability, and our bond with our territory. I couldn’t be more grateful to all those who have made this dream come true, from the local and national authorities, to Kering, to all of our colleagues who have been so visionary in absorbing new ideas from best-practice all around the world, to further strengthen our leadership.”

Please visit Gucci Equilibrium for other updates.

“Gucci is committed to a culture of purpose putting environmental and social impact at the heart of the brand.”
Marco Bizzarri, Gucci President and CEO
written by.


An enthusiastic writer with a keen interest in film studies, Dhakshaan Kumar is August Man Malaysia’s new digital writer. He may be fresh out of uni but has penned several film scripts of various genres and even dabbled in filmmaking. The communications degree holder harbours dreams of making it big as a writer and filmmaker.
#EarthDay2020: Gucci’s many sustainability initiatives to help Mother Earth
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