The Timberland Nature Needs Heroes global campaign is a call to arms to all consumers around the world to join the environmental movement by taking simple, everyday actions.
As part of the outdoor lifestyle brand’s longstanding commitment to make products responsibly, strengthen communities, and protect and enhance the outdoors, it has also made a commitment to plant 50 million trees around the world by 2025 as part of its pursuit for a greener future.
For more than a decade, Timberland has been involved in hundreds of tree planting projects around the globe: from the robust reforestation projects in Haiti and China, to Earth Day service events and employee-led greening projects in the communities where Timberland operates.
In 2001, Timberland begin its role in reforesting the Horqin Desert to help tackle the root cause of the sandstorms in Japan. In partnership with the Green Network, a non-profit organisation based in Japan, Timberland has planted one million trees in a 434-hectare premise of the Horqin Desert by 2010. As of 2018, 2.6 million trees now cover 846 hectares of the desert.
To help realise its 50 million tree commitment, Timberland has also partnered with worldwide organisations that support the environment through large-scale regreening and tree planting efforts: Smallholder Farmers Alliance (SFA), Green Network, Tree Aid, the United Nations Convention to Combat Desertification (UNCCD), Connect4Climate-World Bank Group, Justdiggit, Las Lagunas Ecological Park, Trees for the Future, American Forests and Treedom .
This article was first published in the August Man Malaysia April 2020 issue