Heading to the shops in your PJs in the morning has never looked so fashionable.

Gucci journeys to North London to visit a Great British institution for the setting of its Autumn/Winter 2018/19 Men’s Tailoring advertising campaign, together with a musician that needs no further introduction – Harry Styles.

In the campaign video, the former One Direction band member is seen strolling down the streets to the local fish and chips shop – known locally as a “chippy”, for a spot of England’s favourite first thing in the morning. In the background, the famed song by The Beatles, covered by American psychedelic rock band Blac Rabbit, can be heard shadowing Styles’ every step with a pet chicken and dog in tow.

Styles, who has been seen donning the Italian luxury fashion brand at various awards ceremonies, as well as his live performances throughout the year, is pictured in the campaign in a variety of Gucci tailored outfits, designed by Creative Director Alessandro Michele, of contemporary styling, accessorised with formal shirts and ties, buttoned-up casual shirts, and moccasins, sandals and sneakers.

Two suits with waistcoats are highlighted in the campaign: a wool mohair white-red-black mini pied-de-poule, worn with a green check blanket; and the other, an ink-grey bee check. Besides that, a splash-dark beige macro gingham sharkskin dressing gown is worn as a coat, a decorative dark wool mohair jacket with embroidered collar detail, and a white-oatmeal hued macro bird’s eye wool suit with MLB NY Yankees patches.

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