The latest chapter of the ongoing ‘Defining Moments’ campaign by Ermenegildo Zegna, sees two familiar faces from Tinseltown in a spirited exploration of divergent realities.
Javier Bardem, renowned for his more recent roles in Mother! and Loving Pablo, and Dev Patel, who shot to fame in 2008 with his role in Slumdog Millionaire and more recently, Lion, unveils the Fall/Winter 2018 chapter of the brand’s ‘Defining Moments’ campaign in a lively and transparent exchange, bound together by the kindred union of the two men, fuelled by irony, positivity and easy conversation.
Once again shot by internationally acclaimed film-maker and photographer Craig McDean, the Ermenegildo Zegna Luxury Leisurewear and Ermenegildo Zegna Couture XXX collections are highlighted against the colourful backdrop of Madrid’s elegant boulevards, lush parks and contemporary museums.
As McDean captures the witty interplay between the two award-winning actors by means of an amusing sequence of light hearted adventures, the fresh aesthetic combines functional elegance with style, defining a contemporary metropolitan wardrobe where the ease of casualwear meets the attention to detail and precious finishing of couture tailoring – a fitting mix to accompany the playful mischievousness of the protagonists filled with laughter and authenticity of a friendship, rooted in shared experiences and mutual esteem.
With the latest chapter focusing on everyday moments that make us smile to the powerful role of banter and comradery among friends, the ‘Defining Moments’ campaigns previously featured the likes of Robert De Niro, McCaul Lombardi, Benjamin Millepied, Park Chan-Wook, Yoo Ji-Tae, Wang Deshun and Sunny Wang.