A revolutionist on and off the court since 1933, it is only natural for René Lacoste’s creation, the Lacoste L.12.12 polo shirt, to collaborate with the 2016 French Open champion Novak Djokovic for an eponymous clothing line that features the Serbian tennis player as the new style ambassador for Lacoste.
As the year rolls into the second of the four Grand Slam tournaments, Djokovic makes his entrance onto the Parisian clay courts donned in his new Lacoste outfits, specially designed to kit out the champion during the French Open, as well as dress him for the other tournaments of the season.
The Novak Djokovic collection features a line of performance products engineered from materials handpicked for their quality and performance. Every detail is geared towards comfort, such as the ergonomic stitching that prevents chaffing, whereas the cuts of the cotton petit piqué bring about ease of movement.
Djokovic’s signature is printed on the left sleeve of the polo shirt with graphics inspired by the lines of the tennis court. Varying touches of blue, white and red challenge the plain background in order to bring about a relaxed and quintessentially French style, while the white or black shorts come into play to complete the silhouette.
In the spirit of the ongoing French Open, taking place right now at the Stade Roland-Garros in Paris, France, Lacoste celebrates its historic partnership of more than 45 years with the tournament with a new co-branded collection of contemporary graphics that fuse pleasure, comfort and modernity.
The Roland-Garros collection Spring/Summer 2017 consists of functional articles, such as a selection of polos, T-shirts and sweatshirts, suitable for both on and off the court. Adorned with the Roland-Garros logo and the embroidered Lacoste crocodile, stripes, playful or vintage prints of “Croc The Game”, a racket and a tennis ball, not to mention, the silhouette of a 1930s tennis player decorate the garments, available in shades of navy blue, white, orangey red and lavender blue.
Both the Lacoste Novak Djokovic collection and the Lacoste Roland-Garros collection are currently available in Malaysia.
Lacoste Malaysia celebrates the French Open with mini pop-ups at their boutiques at KLCC (2 to 4 June), Pavilion KL (9 to 11 June) and Sunway Pyramid (16 to 18 June), where customers may enjoy one free customised embroidery upon their existing Lacoste Classic L.12.12 polo shirt, or any recent polo purchase from the Roland-Garros collection.