You have been singing like Justin Timberlake when nobody is listening, and dancing to his choreographed moves like nobody is watching, but you might want everybody to be seeing you when you put on the Levi’s “Fresh Leaves” collaborative collection, which the 10-time Grammy Award winning musician and actor has partnered with the Levi’s design team to create.
Following through with the brand’s philosophy of uniting the worlds of denim and music, the first-time partnered collection is inspired by Timberlake’s love of music, reinvented into some of the brand’s most iconic pieces in unexpected ways.
The exclusive collection slowly came together during Timberlake’s many design and listening sessions at the brand’s San Francisco Eureka Innovation Lab, the Levi’s® Archives, and their Haus of Strauss showroom in Los Angeles. The name “Fresh Leaves” derives from the concept of Timberlake making his own mark, (one of them being setting up his very own clothing line in 2005 with childhood friend Trace Ayala, William Rast), and offering a fresh spin on timeless pieces to leave behind for the next generation.
The result is an 18-piece menswear range of Levi’s classics with a twist; familiar pieces, colours, patterns and silhouettes but twisted, mixed up and remade for a fresh look. Key pieces include the new addition to the Levi’s® fit portfolio, the Levi’s 501® Slim Taper – the newest member of the 501® Family, inspired by how Justin wears his 501® jeans, in shades of Indigo Hunter, Washed Black, Black Camo and Hillman.
Another standout piece is the denim camo Trucker jacket, printed using the Levi’s brand’s recently launched Project FLX digital laser technology – a follow-up to Timberlake’s customisation of the iconic jacket during the 50th anniversary of the Levi’s Trucker jacket.
The rest of the Fresh Leaves collection introduces the best of the Levi’s® icons, all rooted in quality craftsmanship and premium fabrics modern streetwear with hints and plays on proportions, such as oversized and longer lengths, and adding hoods on truckers and shirts. The iconic Levi’s® Red Tab and signature ‘Two Horse Pull’ leather patch are also both featured in black writing, and unique branding elements exclusive to this collection.
The Levi’s x Justin Timberlake “Fresh Leaves” collection is now available at selected Levi’s stores nationwide.