Here is where your month’s salary is going: the highly anticipated H&M Shop Online store, with its wider range of menswear, womenswear and kidswear collections, with exclusive “online only” pieces available all year round.

From now till 28 May, customers get to enjoy free delivery service with any purchase of the 100 plus pieces online exclusives that cannot be found elsewhere at the physical stores. Besides that, fans will also enjoy 25% off one purchased item online when they download the new H&M app or subscribe to Fashion News.

The new Shop Online store is especially exciting for us men as the new premium H&M Edition collection debuts with menswear staples that H&M deems men want to wear right now. Made from the finest fabrics like 100% soft cashmere, supima cotton/silk jersey, raw silk and lightweight summer wools, H&M Edition will continue to evolve and expand as the season changes, with complementing seasonal colours and introductions of the designed classics.

Customers may also find styling inspiration on the website at the H&M Magazine section, where they may interact with both H&M and fellow fans of the brand on social media.