The recent Kuala Lumpur Fashion Week 2017 saw the debut of a menswear brand that plays on the concept of fun, exuding youthful energy. The interesting thing about the brand is that its central character is the robot, “Robotto,” who makes his appearance on the piece in unique ways. Hence, the tagline, “Men’s daily attire with a fun twist. Classics with a dose of fun.”

The Robotto man is one who opts for personal style over fashion fads. The silhouette is classic but with a little bit of detail that elevates regular to unique. Robotto takes its inspiration from British fashion but bears influences from Asian energy, culture and roots. Old school robots that were the playtime essential during the 80s inspired the fun detail emblazoned on collection’s pieces – hinting at cool youth and funky nostalgia for any men about town.

The brand’s devotion to function, design, versatility and comfort is the underlying guideline to its approach in creating a collection that brings one from work to play, complimenting life and style with a confident ease.

The brand recently made its first drop consisting of a selection of fitted shirts, polo tees and slim-cut chinos pants that embody the brand’s sense of quirky cool. Colour options are kept focused to offer staples to any wardrobe and easy additions to multiple looks. Clever placement of printed rivets and cranks on the pieces mimic the ROBOTTO’S mechanical aesthetic. The brand’s signature robot makes its fashionable cameo in all pieces, in a variety of colors from gold to red.

Robotto is available at FashionValet.com and prices start from RM119. Visit www.instagram.com/whoisrobotto for brand and product updates.

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