For four years now, Michael Kors has been working closely with the United Nations World Food Programme (WFP) to fight global hunger with its Watch Hunger Stop campaign, an annual initiative that runs concurrently with World Food Day on October 16. This year, on its fifth year of the Watch Hunger Stop campaign, Michael Kors returns with a host of exciting initiatives for the campaign.
“Hunger is a global problem but it’s also a solvable one. However much you choose to get involved, you will make a real difference in someone’s life,” said Michael Kors, whose eponymous brand helped WFP fund school meals to more than 18 million children in 60 countries last year.
“One of my dreams is to see a world with Zero Hunger, and we are working hard with the United Nations World Food Programme to make that a reality. I’m proud of what Watch Hunger Stop has been able to accomplish so far, but we’re not done. So we continue to work together to zero.”
To mark the milestone of this continuous endeavour, Michael Kors has partnered with Eli Sudbrack of Assume Vivid Astro Focus (AVAF), a multi-media artist living and working between São Paulo and New York, for the 2018 Watch Hunger Stop campaign, whose colourful signature style is seen upon the year’s limited edition T-shirt.
The T-shirt design honours the U.N goal of achieving Zero Hunger in the world by 2030, and for the first time, it is available for purchase online and in every Michael Kors lifestyle store in the US as well as select global stores.
For every T-shirt sold, Michael Kors will donate 100 meals to children in need through the World Food Programme. Better yet, Michael Kors will donate 100 additional meals to WFP if customers “wear it and share it” by snapping a “selfless” selfie in their Watch Hunger Stop T-shirt and posting it online with the hashtag #watchhungerstop. The brand aims to donate up to two million meals to WFP through to March 31 next year.
As per Watch Hunger Stop tradition, Michael Kors will also launch a special edition for the iconic Runway watch, whereby 100 meals will be put into the donation for every watch sold. The unisex special edition watch for 2018’s Watch Hunger Stop features a gold-tone case in a slimmer profile with a detailed map of the world on the turquoise-hued dial, available exclusively in selected Michael Kors stores worldwide, and online.