The new self-lacing Air Jordan shoes have finally hit the market and cost US$500 (which translates to a cool Rm2000 or so).
However considering how coveted the new Air Jordan XI Adapt sneakers are, chances are they’re all gone by now. Fans have been eagerly anticipating the release of these new Jordan XI shoes by Nike since November. The fact that it is the first Air Jordan kitted with Nike’s Adapt power lacing technology has further extended its appeal.
Future Meets Form
Four years after Nike launched its first self-lacing shoe, the global sportswear brand has now brought that technology into the Jordan range. The Nike Adapt technology allows the wearer to customise their fit and feel via Bluetooth and the Nike Adapt App. Wearers can also control the flashing lights located on the shoe’s midsole.
Cool factor and interactive appeal aside, the new Air Jordan XI Adapt also celebrates the 25th anniversary of the Air Jordan XI. Rather fittingly, the footwear takes inspiration from the original sketches of Tinker Hatfield’s Air Jordan XI. Even back then, the designer signalled his intent to make a laceless shoe. Twenty five years later, that vision has become a reality.
“By folding in the best of Nike technology, we’ve delivered on Tinker’s original vision of the Air Jordan XI,” explains Martin Lotti, Jordan Brand VP/Chief Design Officer. The addition of the Nike Adapt technology, which has been used on Nike performance basketball products as well as Nike sportswear, also helps breathe new life into Jordan Brand innovation.
Nike claims the new Air Jordan XI Adapt are the most personalised pair of Air Jordans it has produced so far. It also celebrates the rich history of the Air Jordan XI, whilst taking the iconic footwear brand into the future – one where technology has become an extension of the shoes we wear.
The Air Jordan XI Adapt is now on sale at SNKRS.
