Global apparel retailer UNIQLO have launched RE.UNIQLO, an initiative that collects UNIQLO clothing that is no longer needed by customers and gives them new life and new value.
This effort is a new step toward benefiting the environment and communities by keeping valuable resources out of landfills. And as such, the first item launched in Malaysia as part of this initiative is the Recycled Down Jackets.
These jackets incorporate rejuvenated material collected from 620,000 jackets which were gathered in Japan since September last year.
UNIQLO is committed to providing customers with more sustainable apparel choices, notably with the use of sustainable materials as well as using less resources in its production processes. RE.UNIQLO is a major step forward to building upon the brand’s efforts. It further develops the All-Product Recycling initiative that the Japanese brand started in 2006, to collect lightly used clothing from customers and donate them to refugees and others in need in order to promote product-to-product recycling.
The RE in RE.UNIQLO alludes to the virtues of recycling, reusing and reducing. Under the initiative, the company collects pre-worn UNIQLO items from customers to be recycled into becoming parts of new products. In the process, waste, carbon dioxide emissions, as well as the use of new resources are reduced throughout the product lifecycles. Thus through RE.UNIQLO, UNIQLO is uniting with customers in a drive to become a brand that is better for the environment and communities alike.
The Down Recycling Project is the first item under the RE.UNIQLO banner to recycle collected UNIQLO clothes into new UNIQLO items. Recycled Down Jackets originated with the Uniqlo U design team at the UNIQLO Paris R&D Center, which artistic director Christophe Lemaire oversees. All of the down and feather from the new products comes from the 620,000 down jackets collected from previous customers, which are then given new life as high-quality wardrobe items that are both comfortable and kind to the environment.
The jackets come in four colour options, priced at RM349.90 each. Here’s a look:
In addition, UNIQLO will initiate a new down product collection campaign in stores across 21 markets, including Malaysia, starting from October 12 in all stores.
In Malaysia, customers handing in used UNIQLO Down merchandise (men/women items only) to store cashiers will receive vouchers of RM30, which can be used for every RM300 purchase. The coupons can be spent at all physical UNIQLO stores in Malaysia. UNIQLO will issue the vouchers until January 31, 2021, which will be valid until February 28, 2021.