Following up on the first digital campaign with the world’s most popular fashion blogger Bryanboy, Salvatore Ferragamo is looking to extend the hit with another digital campaign and this time it’s dedicated to the fashion house’s iconic monogram, the Gancini.



The new campaign, shot in Milan, gathers 7 stylish international influencers from different parts of the world: Linda Tol, Tamu McPherson, Xenia Adonts, Carlo Sestini, Chris Burt-Allan, Tina Leung and Yoyo Cao. These bunch also shared their thoughts on what iconic means to them while dressed in the best Gancini outfits and accessories.


The architecture of the apparel blends a touch of timeless elegance and bold spirit, perfect for the fashionable set who want to make a statement with the logomania trend which hasn’t shown signs of slowing down.




The campaign also celebrates 50 years of the symbolic house icon, that initially showed up on a handbag by Salvatore and Wanda’s daughter Fiamma Ferragamo. Furthermore, the video explores the expression ‘iconic’ based on the collection for men and women worked on by Paul Andrew, the Creative Director.


“The Gancini is a beautiful symbol with an authentic connection to Ferragamo – it is based on a piece of metalwork on the gates of the company’s Palazzo in Florence. The Gancini is iconic to us, a symbol that articulates and connects the values of Salvatore Ferragamo.” He said.


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