Storm through Monday blues with Amsterdams Blauw-am_il_v1001_i_8ca4b28cd199e02d96aae664e0b977a805_458f0ff5a932bfb42cd02579b4179c8321

What is Amsterdams Blauw?
Started in 2010, Amsterdams Blauw (meaning “blue” in Dutch) is a denim line conceptualised by Scotch & Soda and an extension of the brand’s love for denim. Designs are based on the ethos that Amsterdams Blauw denims are investment pieces, incorporating vintage elements for styles that carry through different seasons with quality craftsmanship. Reception for the collection led to the establishment of a standalone concept store along Berenstraat in Amsterdam.

Storm through Monday blues with Amsterdams Blauw-am_il_v1001_i_e8a894eaa309828343027f685428770980_cba56a52180982cdaeb59693c1be22dd93

Scotch & Soda Amsterdams Blauw at Gerard Doustraat 71, Amsterdam

Things to Look Out For
For fall/winter 2015, Amsterdams Blauw takes to the high seas for a denim collection that is rugged, witty but always stylish. Inspired by Radio Caroline (a pirate radio back in the 1960s) as well as sea explorers the likes of Jacques Cousteau and Steve Zissou, the collection takes cues from the ever-changing colours of the sea with different wash treatments and nautical-inspired pieces.

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Scotch & Soda Amsterdams Blauw, Stump, Cropped Loose Taper

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Scotch & Soda Amsterdams Blauw, Ralston, Regular Slim

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Scotch & Soda Amsterdams Blauw, Peacoat

Ripped denim designs like the loose tapered-fit Stump and the slim-cut Ralston, look like they braved the tough waters. The Fleet 3D with witty handwritten scribbles and sewn-on badges give off the perfect rebel vibe when simply paired with a white T-shirt. For the more subtle, the different washes of classic denims will be the brand new staples; there’s something to suit every style.

Storm through Monday blues with Amsterdams Blauw-am_il_v1001_i_8b75d548793ee7254393b4c9f5b3967986_42a64742ba24aedff844671c25dec71600

Scotch & Soda Amsterdams Blauw, Lot. 22, Fleet 3D Anti Fit

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Scotch & Soda Amsterdams Blauw, Phaidon, Slim Fit

Storm through Monday blues with Amsterdams Blauw-am_il_v1001_i_c9a180ec9f1a48a635ca1038541ee0d043_c970856fcbfa93fde514d4a4013512c456

Scotch & Soda Amsterdams Blauw, Ralston, Regular Fit

No More Monday Blauw
From today (23rd November 2015) till the last Monday of December 2015, Scotch & Soda is celebrating the arrival of Amsterdams Blauw to its Singapore store. Beat the Monday blauws every Monday till then with Scotch & Soda’s No More Monday Blauw. Every purchase of denim jeans entitles you to complimentary alteration services and a T-shirt. What Monday blues, again?

Storm through Monday blues with Amsterdams Blauw-am_il_v1001_i_21afb1907bba639f92ce1c6ecff55cbd01_d805c729291b354ac0f91b64a3b92e2d19

Scotch & Soda is located at B1-31 Ngee Ann City, Takashimaya Shopping Centre.

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