French fashion house Givenchy has named K-pop icon Taeyang as its new global brand ambassador. This makes Taeyang the first Korean male artist to become the face of Givenchy.
The trend of K-pop idols collaborating with luxury fashion powerhouses is only getting hotter, with Taeyang being the latest to join the fun. The uniquely talented star perfectly conveys the brand’s innovative spirit. Moreover, his barrier-breaking way of expressing his style fits the Givenchy aesthetic. With multiplatinum hits to the K-pop star’s credit, it makes sense that Givenchy would want to appeal to the star’s massive audience.
Taeyang, the first Korean male artist to become Givenchy’s global ambassador
The world best knows K-pop superstar Taeyang for his spot in the boy band “BIGBANG”. Also, for his ability to dance provocatively without breaking eye contact with the women he serenades. Sartorially, he’s been committed to showing up in head-to-toe designer looks (especially Givenchy). It is then no surprise that fans have been following him wherever he goes.
Givenchy has a history of partnering with K-pop stars. But did you know that Givenchy named the girl group Aespa the global brand ambassador in February 2021?
— Givenchy (@givenchy) January 17, 2023
K-pop stars are dominating the fashion world
Apart from music, K-pop stars are topping fashion charts, too! Brands can’t have enough of them. From LV naming BTS as its global brand ambassador to Blackpink partnering up with Celine and Dior, there’s plenty of proof that Korean stars are on their way to dominating the fashion world.
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Taeyang’s appointment marks the third major fashion announcement. Recently, Dior announced Jimin as its global ambassador and Valentino signed on BTS’ Suga. The move comes as European luxury houses look to tap into the worldwide popularity of K-pop stars, particularly with younger shoppers. According to Morgan Stanley analysts, South Koreans have become the world’s biggest spenders on personal luxury goods, costing an average of $325 per year.
As K-pop continues to flourish, we’re likely to see more immaculately styled stars attending the fashion calendar’s most significant dates.
(Main and featured image: __youngbae__/Instagram)