House Creative Director for Gucci Alessandro Michele once again delves into the personality and idiosyncrasy of the artists and creatives he collaborates with for the latest collections of watches by Gucci – in meme speech.

#TFWGucci by Paulina Olowska

The #TFWGucci project (“That Feel When” or “That Feeling When”) approaches international meme creators from around the world, seeking ideas to create a meme themselves or incorporating Gucci imagery, or to propose an idea that the House can execute (via up-and-coming visual artists and those of more established names), generating memes that feature timepieces from different lines, including the Le Marché des Merveilles collection.

#TFWGucci by Amanda Charchian

#TFWGucci by Christto & Andrew

#TFWGucci by Ege Islekel

Contributors to this recent initiative include LA-based artist Amanda Charchain,  NYC/Zurich-based Olaf Breuning, Korean photographer Less, and the Qataris artist duo Christto & Andrew.

All artworks from the #TFWGucci project can be found on the Gucci micro-site, and will also be presented at Baselworld from 23 March onwards.

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