This is a double celebratory collaboration, as the global footwear brand Palladium celebrates its 70th anniversary milestone, alongside the world’s happiest brand Smiley’s 45th anniversary, available at the Palladium store in Sunway Pyramid, and selected World of Sports stores from mid-July onwards.

The collaboration features Palladium’s bestseller, the Pampa Hi, a boot renowned for its military heritage that eventually evolved to become the unofficial uniform for the grunge goers and acid house ravers, rooting itself deeply in the music, music festivals and the 1990s pop culture as a whole.

The double happiness pack transformed the 10oz cotton canvas upper and lining with the world famous Smiley icon in trademark yellow and back. Getting into the music festival spirit, the shoe also features a removable zip pocket of yellow and black with motifs of the smiley icon, packed with a ‘Festival Survival Kit’, inclusive of mini bottle open, earplugs, stickers, and more).

The celebration doesn’t stop there for Palladium. The year will see new style releases to commemorate the important milestone, from archived products rooting in its military history made especially for The French Foreign Legion, to new trendsetters with innovated performance technology.

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