Tiger Beer, Malaysia’s number one beer, and local streetwear brand Pestle & Mortar Clothing have joined hands in collaboration with the World Wide Fund for Nature (WWF) for the Endangered Edition collection, a unique collaboration that aims to raise awareness for the dwindling number of wild tigers, with only an estimated minimum number of 250 remain.
Launched from today onwards on the Pestle & Mortar Clothing website, the Endangered Edition consists of four designs – by four local artists: Sean Lean, Kenji Chai, Julian Oh and Hugh Koh, with only 260 pieces of the limited edition T-shirts available, in which 100% of the proceeds from the sale of the collection will go to WWF Malaysia for its tiger conservation efforts.
In to its second of the six-year partnership with WWF to support efforts in doubling the population of wild tigers globally by 2022, Tiger Beer uses the now trendy and accessible streetwear platform as a medium to garner support for the cause.
The four local artists behind the collection have distinctive visual approaches with their designs, but they all deliver the same message in raising awareness of the wild tigers’ plight through their designs. Made using sustainable materials like the Global Organic Textile Standard (GOTS) compliant organic cotton, these designs – ‘250’ by Sean Lean, ‘Vanishing’ by Kenji Chai, ‘Judgment Day’ by Hugh Koh and ‘Maximus’ by Julian Oh – aim to bring the image of the tiger to the forefront of fashion to make a statement.