With the bustling city’s magnificent skyline as the backdrop, the iconic Oriental Pearl Tower distinguishable amongst the concrete cluster, Tommy Hilfiger kicked off the TOMMYNOW experiential runway show for Fall 2018 in Shanghai, China early last month, which launched the first TommyXLewis collaborative collection, designed by iconic American designer Tommy Hilfiger, in partnership with British racing driver and global brand ambassador for Tommy Hilfiger men’s, Lewis Hamilton.
Fans of the four-time Formula One® World Champion can expect Hamilton’s personal styling twist in every design of the TommyXLewis Fall 2018 collection, which embraces the brand’s sportswear roots, while revisiting iconic classic American styles. Taking inspirational cues from Hamilton’s luxury street style wardrobe and his lucky number 44, the collection celebrates bold colours, sporty influences, heritage pieces and versatile shapes that speak to the confident and modern fan of the brand.
The collection stands out from the other Tommy Hilfiger collections with its unique logo of the brand’s iconic flag positioned between Lewis Hamilton’s initials in Sky Captain colour and Old English Gothic typeset, a font used for his personal body art.
Key styles include an intarsia hockey sweater in red, white and black colour-block with the statement ‘LH’ logo on the front; a long iconic military-green parka with detachable reversible liner; a nautical wool and velvet navy greatcoat with naval gold-coloured buttons; and a white tracksuit with velvet stripes taping on the seams of the arm and leg, with the word ‘Loyalty’ sprawled on the back – yet another direct inspiration from Hamilton’s tattoo and one of his life’s utmost values.
Following the high-powered productions of TOMMY PIER in New York City (Fall ’16), TOMMYLAND in Los Angeles (Spring ’17), ROCKCIRCUS at London’s iconic Roundhouse (Fall ’17), and TOMMYNOW DRIVE in Milan (Spring ’18), the TOMMYNOW Fall 2018 experiential fashion show is part of Tommy Hilfiger’s continuous effort in celebrating the brand’s commitment to reinvention and focus on Asia Pacific, its highest growth potential market.
The TommyXLewis collection, alongside the Hilfiger Collection and the Tommy Icons capsule collection, which also showcased that night, was available to purchase straight off the runway as soon as they premiered, across social media and online channels in more than 70 countries, including Tommy Hilfiger stores and tommy.com.