Playing on the unexpected juxtapositions and contradictions seen in the heart and spirit of the American dreamers, the brand partnered with Artestar, a global brand licensing and creative consultancy representing elite art, fashion and design brands, to bring back to life the famous pop artist from the 1980s, Keith Haring. The menswear collection takes on a subversive edge from other inspiring dreamers, such as The Velvet Underground guitarist Lou Reed, and Beat Generation writer William S Burroughs with a re-contextualised line of Hawaiian and prairie prints, alongside Americana biker and varsity silhouettes — all mixed with layers of the cheeky Keith Haring graphics and prints from the archives.