Defying durability and engineering standards, the TUMI Latitude is the newest premium, hard-shell solution built to handle any journey with the utmost class. The lightest luggage collection yet from the brand, it comes with a unique construction that allows it to perform in any environment, no matter the landscape, climate, or culture.⠀
The brand commemorates the new milestone with an epic journey around the world on a single degree of latitude with Emmy-winning actor, Alexander Skarsgård. In the campaign video directed by Augustus Punch, the Latitude’s superior design, quality, durability and functionality are tested, with each attribute represented by a stop on the journey.
The True Blood, Big Little Lies and The Legend of Tarzan actor begins his journey at Tolna/Szekeszard in Hungary, before heading off to Lake Como in Italy, the Cougar Mountain in Washington, and Mongolia. A non-stop journey on a single degree of Latitude, it is not only about form and function, but also about perfecting the journey, getting from one place to another in unexpected ways, and, of course, meeting interesting people (such as actress/model Camille Rowe) along the way.
Watch the other episodic videos here.