The famed biblical legend of Noah’s Ark is brought to life in Gucci’s Cruise 2019 collection campaign. With creative directions from Alessandro Michele himself, Gucci teams up with Glen Luchford once again to build on Gucci’s signature fascination with the natural world, through the #GucciGothic campaign, featuring a rural community where animals and people co-exist in harmony – a nod to the idea of a fantastical petting zoo, where the Gucci tribe feeds and interacts with their animal companions.
A tale as old as time, but with a new surreal perspective, Gucci’s young farmer-punks invite the viewer deep into a surreal, mythological world, where an agricultural landscape and the changing weather emphasise the power of nature. A dramatic rainfall then requires the construction of a giant wooden ark, into which the animals are led into, followed by an ending of a colour-drenched horizon.
On top of that, following Gucci’s last #GucciTailoring campaign at the local chippy with Harry Styles, the English singer/songwriter/actor returns for a new #GucciTailoring menswear campaign made-to-measure for the Gucci Cruise 2019 collection.
In the stylised gardens of the late-Renaissance Villa Lante outside of Rome, Styles is donned in the latest tailoring designs by Michele, contrasting against the villa’s cascades, fountains, sculptures and grottoes.
Mixing pattern, patches and proportions, the featured pieces include a tiger head brooch inspired by a vintage Hattie Carnegie design, and a 19th century-inspired jacquard Heritage jacket with embroidery details, crystal-embellished tiger heads and a brooch with cameo motif.
Shot by Luchford, Styles was also styled up in a check jacket with bee prints, with a pair of cropped tailored pants with the ‘G’ insignia, worn with a web-striped low top sneakers; a mouliné bee check jacket, an oxford tailored shirt and a silk scarf with floral print; a twill jacket, silk crêpe shirt and oversized cross necklace; and a twill jacket, silk crêpe shirt, wool mohair twill pants, and an aged gold headband with leaf and bow motifs.