If you are travelling out this Chinese New Year, especially to Macau, make sure to make a pit stop at the prestigious Galaxy Macau to check out the new and exclusive Prada presents Prada Wonderland pop-up installation – from now till March 10.
Not only is the space dedicated to the brand’s most authentic codes reinterpreted for a new identity and experience of luxury shopping, it is one designed primarily for fun and festivities.
Prada recalls the furniture of the historic store in the Galleria Vittorio Emanuele II in Milan, Italy, and reinterpreted the space in a modern way: the black-and-white chequered floor and counters, is a reference to the brand’s codes, alongside the a series of attractions that is typical of the early 20th century funfairs.
At the centre of the installation are the two wide naves inspired by the shooting booths at the fair, which the Prada Wonderwheel and the Prada Carousel gravitate towards. The Prada Wonderwheel is a reinterpretation of the classic big wheel with displays of Prada’s iconic products inside the shopping-bag-shaped cabins, whereas the Prada Carousel are two merry-go-rounds at either end of the pop-up with dynamic presentations of the products.
Ultimately, the space is dedicated to a selection of leather goods and accessories for men and women, offering customers the opportunity to purchase world exclusive products, including the new edition of the Prada Double Saffiano leather bag with crocodile leather details in different colours, and the men’s leather goods proposal in black and platinum active Saffiano leather.
